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Insights

How Best to Market Your Building Materials Product

May 13, 2020 | What to Know

You’re a building materials manufacturer and you have an amazing product. That doesn’t necessarily mean you know the best way to get it out into the world, or that you...

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Radiant Heat––The Pros of A Future-Looking Alternative

May 4, 2020 | What to Know

The building materials industry is always looking for technologies that can reduce our carbon footprint, are more cost efficient and improve quality of life. As a primary heating source, radiant...

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Materials & Technologies Used in Achieving Net Zero in New Design & Construction

May 1, 2020 | What to Know

Net zero building design looks to be the direction of the future. A building is considered net zero when it produces as much renewable energy on-site as it consumes on-site...

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Influence of the End-User in the Success of Building Materials

May 1, 2020 | What to Know

Pursuing long-term value and durability along with innovation and a balance between current and future trends is critical to success in the building materials industry. This has been the belief...

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What to Know: Business Lease Terms During COVID-19

April 29, 2020 | What to Know

For businesses who rent space for their company, such as an office building, a warehouse, or a showroom, the lack of revenue to pay the landlord during the global pandemic...

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What to Know: Phase 2 of the COVID-19 Paycheck Protection Program Loans

April 26, 2020 | What to Know

Are you a business owner, small or large? Matching your business with the right bank may make all the difference in ensuring your loan application is not only complete, but...

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Advertising for Health and Hospitals

September 9, 2019 | News

At GWP, we love working with hospitals and healthcare groups because the “product,” at its core, is help and comfort for people when they need it most. We were thrilled...

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What Does GWP Mean?

August 9, 2019 | About

There are thousands of agencies, but the brand of GWP, Inc. is unique to advertising and unique to the clients we work with. One of the most common questions we...

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Redefining Sexy Advertising

July 25, 2019 | Tips

We have a couple of new clients at GWP, Inc. Advertising that - as your English teacher used to call it - have “similarities and differences…” Traditional Sexy One client...

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GWP Owner and President Eric Lanel Takes a New Look at the Tellys

July 24, 2019 | News

Eric Lanel, President of GWP, Inc Advertising, has won many awards in the advertising industry, including several top honors from The Telly Awards. In 2019, Eric viewed the contest from...

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