Creating Shareable Infographics for Building Material Marketing

Creating Shareable Infographics for Building Material Marketing

Author: GWP Inc.

Date: March 14, 2024

Category: Digital Marketing

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Infographics have become a cornerstone in digital marketing strategies, especially in niche markets like building materials. These visually engaging tools can simplify complex data, tell a story, and make your content more shareable. GWP Inc., a leader in digital marketing, shares insights into creating infographics that not only captivate your audience but also drive traffic to your website.

Understanding the Power of Infographics

Infographics blend valuable information with graphic design to produce content that is easy to understand and visually appealing. This combination increases the likelihood of your content being shared across social media platforms and other websites, which in turn enhances your brand’s visibility and SEO performance.

Why Infographics Work

  • Visual Appeal: Humans are visual creatures. Infographics can capture attention quickly compared to text-heavy content.
  • Simplicity: They break down complex information into digestible pieces, making it easier for the audience to understand and remember.
  • Shareability: Due to their appealing nature, infographics are more likely to be shared, increasing your content's reach.

Steps to Create Engaging Infographics

1. Know Your Audience

Understanding your target audience is crucial. Are they professionals in the building industry, DIY enthusiasts, or homeowners? Tailor your content to meet their needs and interests.

2. Collect and Organize Data

Gather relevant data that highlights trends, statistics, or benefits related to building materials. Use reputable sources and organize the information logically.

3. Choose the Right Design Tools

Tools like Canva, Adobe Spark, and Venngage are user-friendly and offer a variety of templates to kickstart your infographic design.

4. Focus on Design Principles

Keep your design simple, consistent, and in line with your brand's visual identity. Use colors and fonts that enhance readability and viewer engagement.

5. Include a Call to Action

Direct your audience to take a specific action, such as visiting your website for more information, signing up for a newsletter, or following your social media channels. Incorporate a link to to drive traffic directly to your site.

Best Practices for Sharing Infographics

Creating the infographic is just the first step. The next is strategically sharing it to maximize visibility and engagement.

Optimize for SEO

  • Use keywords related to building material marketing in your infographic's title and description to enhance search engine visibility.
  • Ensure your website and social media links are embedded in the infographic to drive traffic back to your site.

Leverage Social Media

Share your infographic across your social media platforms. Tailor the message for each platform to increase engagement and shares.

Reach Out to Influencers

Partner with influencers in the building material industry to share your infographic with a broader audience.

Embed in Blog Posts

Integrate the infographic into relevant blog posts on your site. This not only enhances the post's value but also improves the SEO performance of your website.


Infographics are a powerful tool in building material marketing, capable of transforming complex information into engaging, shareable content. By following these steps and best practices, you can increase your brand's visibility, improve SEO performance, and establish your company as an industry leader. GWP Inc. is committed to helping businesses in the building materials sector optimize their digital marketing strategies with high-quality, impactful infographics. Visit to discover how we can help you enhance your digital marketing efforts.