WHAT WE DO

About Us

Nestled in the heart of Downtown Montclair, NJ- across the street from a trendy college bar and a plastic surgeon, and around the corner from a local tattoo parlor – visions are realized.

 

We’re the biggest, little ad agency you’ll ever meet. A dreamer, a visionary, an architect, a planner, a few writers, a couple of camera guys, an editor and some computer guys – This team gets it done.

 

Fewer hand-offs, better results, lots of passion, and  a love of the game. We have a competitive nature that forces ‘the win‘.

 

Launching a product or service? – We do that.

 

Brand wandered a little (or a lot) off track? – We fix that.

 

Need exceptional creative thinking injected into your game plan, tempered with real strategic insights? – We’ve got that.

 

Looking for an ad agency who has a winning track record with both fortune 100 companies and companies of 100? – We ARE that.

We are GWP Inc. and as always, lunch is on me.  Let’s talk.  

 

-Eric Lanel

Owner of GWP Inc. 

STRATEGY
strategy
The Game Plan

If you understand your goal and have identified your target, you’re ready to hire us to develop the strategy that will get you where you want to go.

CREATIVE
creative
Design in Mind

Award winning work with the client in mind, every time. We take into account your needs and goals when designing the right campaign for you and your company.

PRODUCTION
production
Creatively Designed

An in-house exceptionally talented team that delivers assets which creatively work to deliver against your strategy.

WHO ARE WE

Meet our Staff

The backbone of GWP Inc. are the creative, motivated, and determined individuals of whom comprise our team. Our knowledge and skill, in combination with our passion for advertising allow us to successfully work together to propel your business forward. Greatness is achieved because of great people.

Eric Lanel
Creative Director

Eric Lanel

Eric Lanel is the owner and president of GWP Inc. Creative director, photographer, father of three, and husband of one. Eric Lanel has been passionately providing national clients go-to market strategy for over twenty years. Where creative concept development and strategy are Eric’s passion, working with the incredibly talented team at GWP Inc. is truly his greatest honor.
Jenn Hansen
General Manager

Jennifer Hansen

Jennifer Hansen’s overall responsibilities are to support the company’s operations by maintaining office systems, procedures, workflow and supervising GWP Inc. staff. Jennifer manages both the revenue and cost elements along with profit & loss statements while forecasting the company’s growth and development.
Abbes Naqvi
DIGITAL ART DIRECTOR

Abbas Naqvi

Abbas Naqvi is our art director at GWP Inc. With every campaign that the GWP team works on, Abbas directs the creative flow and feel of each project. He manages all video and photography production and is responsible for maintaining our ad agency’s standards for creative excellence and intelligence.
Marylou Lane
ART DIRECTOR

Marylou Lane

Marylou Lane is an art director at GWP Inc. Her involvement in the creative process begins with strategic thinking, which helps direct the creative product, and continues through the project’s completion. Marylou is also responsible for helping clients with integrated brand development.
Emery Childs
ACCOUNT EXECUTIVE

Emery Childs

Emery Childs is the client liaison for GWP Inc. She coordinates communication with GWP Inc. all while professionally representing our ad agency. Emery is our point of contact by closely dealing with our clients in providing insights and helps manage all projects from start to finish.
Leslie Burwell
SR. BUSINESS DEVELOPMENT MANAGER

Leslie Burwell

Leslie Burwell, Senior Business Development Manager at GWP. For over two decades of bicoastal sales, marketing and product development, Leslie has a wide range of experiences in the radio, TV and print industries. With the ability and skills to appraise feasibility and generate unique business opportunities, Leslie’s passion is in identifying great people and great companies to help achieve their business and professional goals.
Dani Greenwald
ACCOUNT MANAGER

Dani Greenwald

Dani Greenwald works with potential clients to discover what they are looking for in an advertising campaign and works with them to create an effortless sales process. She works on developing sales strategies and attracting new clients with business opportunities.
Elena Meinhardt
WRITER/EDITOR/ACCOUNT EXECUTIVE

Elena Meinhardt

Elena Meinhardt is a client liaison for GWP Inc. Elena has over 25 years of experience working with Fortune 100 clients. In addition to account management, Elena uses her critical eye and strong attention to detail for editing and proofreading all creative work at GWP Inc.
Sam Carnahan
ONLINE COMMUNICATION STRATEGIST

Sam Carnahan

Laura Sullivan
CREATIVE DESIGNER

Laura Sullivan

With over 9 years of experience in the industry, Laura is an extremely adaptable designer with expertise across media and software. She can identify what works with a client’s brand and tailor her style to fit their needs with a creative, strategic eye. She has incorporated digital painting, 3-D rendering, animation, and even motion graphics into her repertoire.
Jonathan Alava
GRAPHIC DESIGNER

Jonathan Alava

Jonathan Alva is our graphic designer who is responsible for creating innovative design solutions for all our clients’ needs. He designs for a huge variety of campaigns, products, & platforms and develops visual ‘brand’ identities.
Alex Csedrik
COPYWRITER/ADWORDS SPECIALIST

Alex Csedrik

Alex Csedrik is our copywriter and Adwords specialist. Not only is he in charge of managing all our clients’ Adword accounts, writing blog articles & press releases, and maintaining our clients’ online reputation, but he also creates media campaigns involving print, radio, and TV commercials as well as website copy. In his free time he is a writer and stand-up comedian.
Rachel Winters
SOCIAL MEDIA COORDINATOR

Rachel Winters

Rachel Winters is the social media coordinator at GWP Inc. and is in charge of daily scheduling of social media posts, monitoring, and engaging with followers. She creates innovative and creative content and implements online marketing strategies through various social media platforms.
John Mcphee
DIGITAL MARKETING SPECIALIST

John McPhee

John is a search engine advertising specialist who manages paid search strategies for clients. He helps clients reach their online campaign goals through account maintenance and optimization on a daily basis.
Adam Lanel
ONLINE MARKETING

Adam Lanel

Adam is a keyword advertising specialists who drives users to business’ websites using online marketing tools such as Google keyword advertising, youtube video marketing, and geo-fenced location based marketing.
Carlos Montalvo
WEB DEVELOPER

Carlos Montalvo

Carlos Montalvo designs, develops and maintains all of our clients web needs. He also manages link building, website ranking and implements SEO best practices.
Tavvon Reynolds
3D MODELER

Tavvon Reynolds

Tavvon Reynolds models all 3D assets. He utilizes his skill set to also texture, rig, and animate models so that they come to life in all projects.
Tommy
LIGHTING/GRIP/VIDEO PRODUCTION

Tommy

Tommy works with the video production team as a lighter and gaffer. His expertise on set is unrivaled with matching lighting with the mood/theme elements directed in the production.
Sam Carnahan
SOCIAL MEDIA COORDINATOR

Mascot/Brand Ambassador

Leo is GWP Inc.’s mascot. Not only is he in charge of lifting everyone’s spirits, he’s the head of being adorable. In his free time, he likes to be a star on GWP’s social media.
WHAT WE’RE GOOD AT

Our Services

Here at GWP Inc, we provide a wide range of services all with your company in mind. No matter what campaign you have in mind, we can help you achieve your goals. GWP Inc. is a one-stop shop for all people & businesses. Ranging from website design to videography, we get the job done efficiently and effectively all within the walls of GWP Inc.

Client Satisfaction0
Deadlines Met0
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STRATEGIC PLANNING

This is where it all begins. You can’t build a house without a blueprint. You can’t have great marketing without a smart strategy.

PRINT ADVERTISING

Smart Ideas, Smart Images, Smart copy. Everything from concept, to design, to media buying. Our ad agency handles it all from start to finish.

PHOTOGRAPHY

A great picture tells the story and sells the product or service. From lifestyle shots to tabletop product photography. At GWP we have have experienced pro photographers and retouchers to help your audience see your big picture.

RADIO ADVERTISING/SCRIPT/VOICEOVERS

The perfect sound bite is all you need. We develop and produce and handle all post production to make sure your brand message is heard crystal clear.

MEDIA PLANNING/BUYING

“The Medium is the message” -Marshall Mcluhan. Cost management and placement in advertising is just as important as the message. Maximize your reach with effective planning and spending.

BRANDING

It may start with logo design but your brand essence should permeate every possible touchpoint.

TELEVISION

TV is still a great medium to reach a lot of potential customers. Our ad agency knows how do it creatively and within your budget to give you the most bang for your buck.

VIDEO PRODUCTION

From corporate videos to web films. We write, shoot and edit the whole package. Plus we do some pretty snazzy computer animations. On time and on budget.

PACKAGE DESIGN

Good package design is a strong asset. Decisions are made at the shelf. Does your packaging grab people? And more importantly do people grab it?

WEBSITE DESIGN

Your website is your face to the public. Letʼs make sure your audience sees you looking your best. More importantly letʼs make sure they understand your vision. And MOST importantly, we’ll make you SEO friendly so your potential customers will find you.

SOCIAL MARKETING

10 years ago we made the decision to engage people online with a Polident Promotion. We decided to be transparent, treat all with respect and honesty, be reactive and proactive, and actually dialogue with the consumer in real time. A decade later, it’s nice to see our approach was right.

PROMOTIONS

Connect, inform, and reward your audience with the proper promotion to really engage them with your product/or service.

OUR WORK

A selection of the great work our ad agency accomplished over the years!

In Luna Sueno

Luna Sueno Commercial

In Plymouth Rock Assurance

Plymouth Rock Assurance

In ADP

ADP

Vycom Milk Slow Motion
In Vycom

Vycom Plastics Marketing Photoshoot

Vycom Men Warm
In Vycom

Vycom Warm/Cool Shoot

In Vycom

Vycom Warm/Cool Shoot Part II

Scranton Products Edge
In Scranton Products

Scranton Products Eclipse

Runway of Dreams Website
In Runway of Dreams

Runway of Dreams Website

HOW WE DO WHAT WE DO

Our Process

STEP 1
Brainstorming

At GWP Inc., we work with you in designing the blueprint to your successful advertising campaign from the ground up.

STEP 2
Concept Development

As we start to build your strategy, our ad agency takes into account your company’s needs and audience when developing plans and creating work that will serve as the foundation of your success.

STEP 3
Asset Creation

Design & Development: Using tools of the highest caliber in combination with an innovative mindset, our ad agency curates graphics and imagery that will help bring your company to life.

STEP 4
Execution

To build a strong presence in your company’s industry, our team of professionals will carefully implement and execute strategies in marketing and social media that will propel your business forward.

CONTACT

Get in contact with our ad agency!

Address

32 Park Steet, Montclair,

NJ 07042 United States

Phone

+1 973 746 0500

E-mail

sayhello@gwpinc.com