Owning the Recommendation

Title: Owning the Recommendation

Author: Eric Lanel

Publish Date: June 12, 2024

“Owning the Recommendation” is a comprehensive guide designed to help businesses become the preferred choice for their target audience by leveraging the power of customer recommendations. The book emphasizes the importance of not just gaining recommendations, but owning them in a way that they become a central part of a company’s marketing strategy.