Bitterman Karpen Law Group

Bitterman Karpen Law Group (BKLG), a prestigious law firm with deep ties to its local community, approached us to overhaul their existing website. With over 40 years of collective experience and a reputation for zealous client advocacy, the firm needed a website that would effectively reflect their expertise and commitment to personalized service. The main challenges in this project were to improve the firm’s online visibility, simplify the user experience, and generate quality leads, all while showcasing the breadth of their services and the unique, family-centric approach that sets BKLG apart.

We started by identifying key phrases and local SEO terms specific to their geographical service area and the full spectrum of their legal services. Using these insights, we carefully redesigned the website, creating dedicated pages for each of their service offerings, highlighting their community involvement, and emphasizing their ‘no matter too small’ ethos. We integrated these targeted keywords throughout the site in an organic, reader-friendly manner, ensuring both search engine relevance and user engagement. Post-redesign, BKLG experienced a significant improvement in their local search rankings, leading to a 50% increase in organic traffic within the first three months. Additionally, the firm reported an upswing in quality leads, marking an enhancement in their online client acquisition. The redesigned website also drew praises from existing clients for its ease of use and the reflection of BKLG’s commitment to personal attention and dedicated service, cementing their position as a trusted advisor in their community.