Bag-a-Vie

The online luxury handbag retailer, Bag-a-Vie, reached out to us seeking a comprehensive redesign of their e-commerce website. The primary goals were to enhance user experience, improve brand recognition, and boost organic traffic to their site. Bag-a-Vie’s key products are unique Purse Pillow Shapers, designed to protect and preserve valuable handbags during storage, and the brand’s overall ethos is centered on the love and care for these stylish accessories. The challenge was to translate this passion and commitment into an engaging, intuitive, and SEO-optimized web presence.

We kicked off the project by conducting in-depth keyword research, which revealed opportunities in niche but relevant phrases like ‘luxury handbag care’ and ‘handbag storage solutions’. Guided by these insights, we redesigned the website to incorporate SEO-optimized content that showcased their unique Purse Pillow Shaper product. Alongside this, we elevated their brand story and commitment to luxury handbag preservation to the forefront, ensuring the website resonated with their target customers’ needs and aspirations. Post-redesign, Bag-a-Vie saw a 45% increase in organic traffic within three months, with a significant uptick in keyword rankings for the targeted phrases. The redesigned site also garnered positive customer feedback, affirming Bag-a-Vie’s position as a leading solution for handbag storage and preservation.