In an endeavor to resonate more profoundly with its target audience and communicate the unmatched quality of its products, ARAUCO Prism® TFL collaborated with GWP Inc. for a strategic brand uplift. We produced four compelling testimonials videos, capturing genuine client experiences that showcased the transformative impact of ARAUCO’s authentic textured laminates in real-life settings. These videos powerfully bridged the gap between the brand and its potential clients, humanizing the product experience and amplifying trust. Furthermore, we introduced a revamped logo that encapsulates ARAUCO’s commitment to realism, quality, and contemporary design. As a result, ARAUCO experienced a heightened brand presence, improved customer trust, and increased inquiries for their samples, leading to an amplification of their market position in the thermally fused laminate industry.