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Green Marketing in Construction: Promoting Eco-Friendly Building Materials

July 21, 2023 | Digital Marketing

Green Marketing in Construction: Promoting Eco-Friendly Building Materials As global awareness of environmental issues grows, the construction industry is experiencing a surge in the demand for eco-friendly building materials. This...

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Mobile Marketing: The Cornerstone of Modern Construction Business

July 20, 2023 | Digital Marketing

As mobile technology continues to evolve, it's becoming an increasingly important part of modern marketing strategies. The construction industry, although traditionally slow to adopt new technologies, is no exception. This...

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The Shift from B2B to B2C in Building Materials Marketing

July 19, 2023 | Digital Marketing

Building materials marketing is witnessing a significant transformation as businesses are gradually shifting their focus from B2B to B2C. This blog post by GWP Inc elucidates this growing trend and...

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Programmatic Advertising: An Untapped Potential in the Construction Material Industry

July 18, 2023 | Programmatic Advertising

As the digital marketing landscape continues to evolve, programmatic advertising has emerged as a game-changer across industries. The construction material industry, however, has been somewhat slow to adopt this innovative...

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B2B Construction Marketing: Bridging the Gap between Traditional and Digital

July 17, 2023 | Digital Marketing

In an industry as established as B2B construction, traditional marketing methods have always been the norm. However, with digital marketing taking the center stage in recent years, businesses are tasked...

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Influencer Marketing: An Emerging Tool in the B2B Construction Sphere

July 16, 2023 | Digital Marketing

Traditionally associated with consumer goods and services, influencer marketing is emerging as a potent tool in the B2B construction industry. The experts at GWP Inc explore how this strategy can...

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