Episode 21: Are you speaking your target’s language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry.
What You Will Learn:
- How to get inside a contractor’s mind and speak more effectively to your target.
- How to build a content strategy and the “Three E’s” that will help you succeed.
- How to communicate effectively with your target and increase profits.
In the latest episode of GWP’s Constructing Brands podcast, we speak with Shawn Van Dyke. Shawn has extensive experience in the construction world and is currently a construction business coach, author, and keynote speaker. He guides professionals toward a more profitable future. Today, we discuss how building materials manufacturers market their product, what they are doing wrong, and what they need to do differently to build a better business. Shawn shares his valuable insights to better understand your end-user, learn how to communicate more efficiently with contractors, and how to generate meaningful, engaging content for your target audience. All these pieces come together in a critical way to effectively market your product, connect with the end-user, and ultimately make your business more profitable.
About Shawn Van Dyke
Shawn Van Dyke is a construction industry business coach, mentor, and speaker. His mission is to change the way the world views the trades. As a keynote speaker, Shawn Van Dyke provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth.