Episode 19: Develop products that create solutions for your target audience
What You Will Learn:
- The importance of listening to your audience and identifying needs in the industry
- How to develop and market smart and innovative solutions
- How success can be found in the needs of your target audience
In the latest episode of GWP’s Constructing Brands podcast, we speak with Paul Titcomb, president of Steel Dog. Steel Dog is a small concrete forming company in Massachusetts doing big things! We talk with Paul about the importance of identifying unique opportunities for success. It is critical for leaders in the building materials space to have their eyes and ears open for problems within their market and how they could provide a smart and innovative solution to that problem. Business opportunities are born from a need or struggle in your target market. If your company has a smart solution to offer them, success will follow. Listen to hear Paul Titcomb’s story, how he identified a need in the market, created an innovative solution, and effectively marketed that solution to his target audience.
About Paul Titcomb
Paul Titcomb is Co-founder and President of Titcomb Bros. Mfg., creator of the Steel Dog brand of concrete form hardware. Paul has a background in marketing, sales, and most extensively, engineering. In recent years he has been committed to new product development at Titcomb Bros., and is currently launching a new line of Fiberglass Form Ties for cast-in-place, exposed concrete walls.