Episode 31: Do you know your business blind spot?
What You Will Learn:
- How to become self-aware to be a stronger leader.
In the latest episode of GWP’s Constructing Brands podcast, Eric guides us through the importance of being self-aware as we lead our building materials businesses so we can become stronger leaders.
About Eric Lanel
Eric Lanel began his professional career in research at a television rep firm. He quickly moved to strategy and negotiation at CBS Television, where he created a new division focusing on the late news in all major markets across the country. He was then recruited to oversee a team at Go.com, Walt Disney’s foray into the internet. Eric joined DoubleClick in 1999, when he was recruited by the founder to develop and oversee a new division. After successfully launching this division, in 2001, he was brought into a special division created by CBS and Paramount. Eric, with a team of 11, was charged with laying the foundation and developing the strategy for the two networks working together in overlapping major markets. In 2002, Eric left corporate America to become the President of GWP Inc., a top 100 promotion agency, where his understanding and knowledge of television and online shaped GWP into what it is today. GWP, is a full-service advertising agency, with five award-winning divisions, working with local, regional and national clients. Eric, born in Queens, and raised in northern New Jersey, currently lives in Livingston with his wife Francine and daughter Zoe. Eric also has two adult sons, Adam who works in advertising and Griffin, in the building industry. When not working on strategy and developing content, Eric can be found on a golf course or fly fishing in a stream.
- Website: https://gwpinc.com/
- Youtube: https://www.youtube.com/channel/UCgCt__nAQ-nL3fzvTFnKIdw
- Linkedin: https://www.linkedin.com/in/eric-lanel-gwp/
- Facebook: https://www.facebook.com/GWPinc