Episode 23: Do you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level.
What You Will Learn:
- The difference between a product focus approach to business and a product strategy approach to business
- The critical role an effective strategy plays in driving a product successfully
- How to develop a “Product Strategy Template” to get you started
In the latest episode of GWP’s Constructing Brands podcast, we take a look back at our conversations with past guests to bring you valuable information gathered from top industry leaders. Do you have an effective product strategy in place? Eric Lanel discusses the difference between a product focus approach to business and a product strategy approach to business. We have spoken with several industry professionals to bring you key insights for better product development and smarter strategic tactics to build a more profitable business. Listen for what you need to know to drive your business to the next level.
About Eric Lanel
Eric Lanel was born on January 26, 1968, in Queens, New York. LANEL an only child and son of Julius a psychotherapist and Barbara a social worker spent many a dinner conversation discussing human behavior. LANEL worked through high school as a mason and started a residential painting company that continued through college. Upon graduating with a degree in marketing from University of Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWP Inc., a strategy agency. Today Eric lives in Livingston, New Jersey with his wife Francine and daughter Zoe. Eric has two adult sons, Adam who works in advertising and Griffin in the building industry. When not working with companies on strategy and developing content he can be found on a golf course or fly fishing in a stream.