Episode 1: Welcome to Constructing Brands, with Eric Lanel
What You Will Learn:
- What inspired the Constructing Brands podcast
- Who will be interviewed on the Constructing Brands podcast
- What topics will be covered with our guests
- What you can expect to take away from the podcast
- How this podcast will help your building materials company develop a better communications strategy
From CBS television to the Walt Disney Company to Doubleclick, Eric Lanel has been involved with driving winning strategies. As the owner of GWP, he has focused his attention on helping people in the building products and services space create a winning strategy and seamless execution platform.
Even in the best of times, running a successful building materials company is extremely difficult. But we get to be apart of an industry that is reshaping the world. If you ask me, that is worth dealing with the challenges that come with it. And the good news is, you don’t have to do it alone. With the Constructing Brands podcast, we help building materials manufacturers identify and solve the challenges that developers, contractors, architects, designers, and facilities managers are facing with their building materials providers. Hear what your audience thinks and feels about doing business in the building materials industry and develop a communication strategy that resonates with them. Find out how you can make your building materials company stand out, be more successful, and more profitable than ever before with the Constructing Brands podcast.
About Eric Lanel
Eric Lanel was born on January 26, 1968, in Queens New York. LANEL an only child and son of Julius a psychotherapist and Barbara a social worker spent many a dinner conversation discussing human behavior. LANEL worked through high school as a mason and started a residential painting company that continued through college. Upon graduating with a degree in marketing from Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWP Inc., a strategy agency. Today Eric lives in Livingston New Jersey with his wife Francine and daughter Zoe. Eric has two adult sons Adam who works in advertising and Griffin in the building industry. When not working with companies on strategy and developing content he can be found on a golf course or a stream.