Stay informed about changes to the PPP loan. Listen for what every business owner needs to know now.

What You Will Learn:

  • Current status of the PPP Loan program
  • Upcoming changes to the loan agreement
  • What businesses filing for the first time need to know
  • What businesses who have already been granted a loan need to know

In the latest episode of GWP’s Constructing Brands podcast, we speak with Stephen Katz, a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. Stephen returns to the podcast for the second time to update us on the PPP loan, and keep us informed about changes to the program. Stephen walks us through these changes and what you need to know moving forward. Whether you are a business that already received their loan, or if you are filing for the first time, Stephen has important information for you!

About Stephen Katz

Stephen Katz graduated from Fordham University School of Law in 1992 and began his career as an Associate with Kramer Levin Naftalis & Frankel. Stephen then transitioned to his current role as Partner and Chair of the Corporate Law practice at Peckar & Abramson. Stephen has over 25 collective years of experience practicing as a corporate transactional attorney with extensive experience in all areas of corporate law, including mergers and acquisitions, securities, corporate formation, and transaction matters.


Are you speaking your target’s language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry.

What You Will Learn:

  • How to get inside a contractor’s mind and speak more effectively to your target.
  • How to build a content strategy and the “Three E’s” that will help you succeed.
  • How to communicate effectively with your target and increase profits.

In the latest episode of GWP’s Constructing Brands podcast, we speak with Shawn Van Dyke. Shawn has extensive experience in the construction world and is currently a construction business coach, author, and keynote speaker. He guides professionals toward a more profitable future. Today, we discuss how building materials manufacturers market their product, what they are doing wrong, and what they need to do differently to build a better business. Shawn shares his valuable insights to better understand your end-user, learn how to communicate more efficiently with contractors, and how to generate meaningful, engaging content for your target audience. All these pieces come together in a critical way to effectively market your product, connect with the end-user, and ultimately make your business more profitable.

About Shawn Van Dyke

Shawn Van Dyke is a construction industry business coach, mentor, and speaker. His mission is to change the way the world views the trades. As a keynote speaker, Shawn Van Dyke provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth.


Technology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist’s point of view.

What You Will Learn:

  • How is technology changing the building industry?
  • What skills and areas of study should you be focussing on to set yourself apart in the building world?
  • Valuable industry insights from a venture capitalist’s perspective.

In the latest episode of GWP’s Constructing Brands podcast, we speak with Jesse Devitte. Jesse is the cofounder and general partner at Building Ventures, an investment group that partners with visionary entrepreneurs that are reimagining the world we live in through technology. The world is rapidly changing, with technology at the forefront of these changes. This is true for the building materials industry as well. More than ever before skills in areas such as CAD design, computer software, computer science, and other related fields are being highly valued in the building world, and by investors. Jesse discusses how the building materials world is being shaped by technology, how it is impacting the future of the industry, and what venture capitalists, like himself, are looking for in building companies to invest in, partner with, and create a better-built world.

About Jesse Devitte

Jesse leverages his hands-on operating experience and industry contacts to source and nurture innovative companies applying technology to design, build, and improve our world. At Building Ventures, Jesse coleads the Investment Committee and currently manages the firm’s involvement at the board level with Hypar and Join.Build while working closely with the teams at Blokable, Built Robotics, Dandelion, enVerid, Join.Digital, Measurabl, 75f and

Previously, Jesse represented the firm’s investment in Assemble Systems (acquired by Autodesk) and Borealis Ventures’ investments in Honest Buildings (Acquired by Procore), Newforma (acquired by Battery Ventures), Envista Software (acquired by Accela), Handmark (acquired by Sprint), IrisMaps (acquired by OmniEarth), Scribe Software (acquired by The Mustang Group), SketchUp (acquired by Google), SpaceClaim (acquired by ANSYS), TinkerCad (acquired by Autodesk) and VICO Software (acquired by Trimble).

Prior to co-founding Borealis Ventures, Jesse served as an executive in two public application software companies. He helped grow Softdesk from a New Hampshire start-up to a successful venture-funded public company as an Executive and Board Director concluding in the sale of the business to Autodesk. While at Autodesk, Jesse led the integration of the two companies and served on the Autodesk executive staff as the Vice President & General Manager of the AEC Market Group. He is a founding member of the Urban Land Institute’s Technology and Real Estate Council and serves on the Freddie Mac Housing Technology Council.
Jesse graduated with Distinction from the Indiana University School of Public and Environmental Affairs and completed his military service as a member of the White House Communications Agency.


Develop products that create solutions for your target audience

What You Will Learn:

  • The importance of listening to your audience and identifying needs in the industry
  • How to develop and market smart and innovative solutions
  • How success can be found in the needs of your target audience

In the latest episode of GWP’s Constructing Brands podcast, we speak with Paul Titcomb, president of Steel Dog. Steel Dog is a small concrete forming company in Massachusetts doing big things! We talk with Paul about the importance of identifying unique opportunities for success. It is critical for leaders in the building materials space to have their eyes and ears open for problems within their market and how they could provide a smart and innovative solution to that problem. Business opportunities are born from a need or struggle in your target market. If your company has a smart solution to offer them, success will follow. Listen to hear Paul Titcomb’s story, how he identified a need in the market, created an innovative solution, and effectively marketed that solution to his target audience.

About Paul Titcomb

Paul Titcomb is Co-founder and President of Titcomb Bros. Mfg., creator of the Steel Dog brand of concrete form hardware. Paul has a background in marketing, sales, and most extensively, engineering. In recent years he has been committed to new product development at Titcomb Bros., and is currently launching a new line of Fiberglass Form Ties for cast-in-place, exposed concrete walls.


Get your brand noticed by Architects and Developers. Tips from President of commARCH Magazine

In the latest episode of GWP’s Constructing Brands podcast, we speak with Dean Horowitz, President of commARCH Magazine. When marketing your brand, it is important to think about your target. Should you position your product to the architect or the developer? In this episode, Dean explains that both are equally as important when considering who to target. The relationship between architects and developers is critical when it comes to commercial building. Understanding the goals for both parties will help building material companies position their brand perfectly to catch the eye of both architects and developers and ensure their product is seen as a real candidate in the industry.

What You Will Learn:

  • The presentation of your product is just as important as the concept of your product
  • The importance of presenting your brand and product to architects and developers
  • The top 3 ways to get in front of your audience

About Dean Horowitz

Dean has spent his career connecting with audiences through contemporary media/communication practices, research, data, events, audience development, and big, profitable ideas. He is experienced with start-ups and Fortune 100 brands. He has been recognized in FOLIO, Publishing Executive, MeetingNet, and within diverse industries such as building & construction, beauty, agriculture, woodworking, consumer enthusiast brands, and home furnishings. Awards include Lifetime Membership/Recognition from NAHB, FOLIO’s TOP 40, Reed Elsevier’s Innovation Award, Habitat for Humanity and others. He has given talks at events such as International Builders Show, BIMS, Connectiv, CRMA, AM&P, High Point Market, and HFA.


Innovation and Ingenuity in the Building Materials Industry with the Managing Director at Carbontec

In the latest episode of GWP’s Constructing Brands podcast, we focus on a company that is looking toward the future of the building materials industry by utilizing technology, reducing our carbon footprint, and bringing innovative solutions to the market. In this episode, we speak with Stanley Fleyshman, Managing Director at Carbontec. Carbontec is making its mark in the industry by providing a cleaner heating alternative for residential homes and commercial buildings. We discuss what sparked the need for Carbontec, what was involved in bringing a new product to life, the importance of educating your target, and how this changes the future of heating in the industry.

What You Will Learn:

  • How technology and innovative minds are bringing unique solutions to the industry
  • Strategic marketing is critical for new brands and companies
  • How education plays an important role in the success of your brand

About Stanley Fleyshman

Stanley Fleyshman earned a degree in finance from Baruch College. After graduating, instead of pursuing a lucrative career in banking, he saw a need for greener technology. He serves as the Managing Director at Carbontec, managing day-to-day operations, working with existing clients, and winning new accounts. Stanley is introducing the world to a cleaner electric heating alternative, eliminating the need for natural gas and oil heat and reducing the world’s carbon footprint.


Blue Foundry Bank CEO, James Nesci provides insights about the Paycheck Protection Program Phase 2

In the latest episode of GWP’s Constructing Brands podcast, James Nesci shares critical steps business owners must take to be prepared for the next phase of the Paycheck Protection Program (PPP) loans. James outlines the importance of working with a bank that is the right size for your business, creating a relationship with your bank and ensuring your application is not only complete but accurate. In addition to how businesses can prepare to apply for their loan, James also stresses the importance of allocating funds correctly and keeping diligent records after receiving your loan.

What You Will Learn

  • How to prepare for Phase Two of the Paycheck Protection Program loan process
  • The importance of selecting the right bank for you and having a point of contact
  • Critical tips on how to complete your application
  • Invaluable insights for managing your funds after your loan has been approved

Select the Right Bank for You and Make a Relationship

James explains why working with the right size bank and creating a relationship with your account manager is critical. Small business owners may not have a dedicated CFO, often navigating on their own. This important relationship, offering personalized, one-to-one attention is key and beneficial for your business. In this episode, James dives further into the importance of this valuable relationship.

Make Sure Your Application is Complete and Accurate

As the President & CEO and a Board Member of Blue Foundry Bank, James has first-hand experience from Phase One of the PPP loan process. James stresses the importance of a complete and accurate application. It could be the difference between receiving your loan or experiencing delays with your application. James explains more about this process and what businesses need to know to be prepared.

Keep Records

The process doesn’t end once your loan has been approved. James walks us through critical next steps business owners need to take once receiving their funds.

About James Nesci

James D. Nesci is President & CEO and a Board Member of Blue Foundry Bank, a position he has held since 2018. In addition, he is a Board Member of the New Jersey Bankers Association. During a distinguished career that spans more than 25 years, Jim has demonstrated considerable business acumen and executive-level financial expertise. Prior to his role at Blue Foundry Bank, he served as Head of National Sales for TD Bank. Before joining TD Bank, Jim served as Executive Vice President and Chief Wealth Management Officer of Provident Bank. Additionally, he was President of Beacon Trust, a wholly-owned subsidiary of Provident Bank. Prior to this, Jim was Chief Operating Officer with Wilmington Trust Company, National Wealth Management. Jim earned two separate MBAs from Columbia Business School and the London Business School, respectively, as well as a BBA in Finance from Hofstra University in New York. He lives in Morris County, New Jersey.


Revisiting Your Lease Terms During COVID-19 with Debbie Myers | Building Materials Industry

In the latest episode of GWP’s Constructing Brands podcast, Debbie Myers shares her expertise in real estate to help business owners and business leaders through this challenging time. Businesses that rent space for their company, such as office buildings, warehouses, and showrooms, are struggling and so are landlords. Debbie explains the most effective way to approach your landlord and the importance of having a strategic team of professionals that can guide you.

Don’t Avoid Your Landlord, Start a Conversation

Everyone knows the golden rule; treat others as you want to be treated. This also applies when dealing with your landlord, and helps guide conversations in the right direction. As a result of COVID-19, we know business tenants are struggling, and so are landlords. While it might be your first reaction to avoid your landlord or simply tell them “I can’t pay you,” Debbie explains that there are other, more effective ways to get your point across and reach an agreement between landlord and tenant.

Team Up with Professionals

Business owners and business leaders are dealing with scenarios they have most likely never dealt with before. Not knowing where or who to turn to for answers adds stress to an already uncertain situation. Debbie shares her expertise as a real estate professional and how she is advising her clients at this time. She discusses the importance of consulting with a team of professionals to help navigate through the quickly changing laws and policies. Both legal and financial counsel are crucial during this time and Debbie stresses the value that a real estate professional can bring to your team.

Revisit Your Lease

Debbie expands on the important steps of revisiting your lease in addition to consulting with your real estate professional. Business tenants often overlook key clauses that are critical during extraordinary circumstances such as COVID-19. Knowing these important details can go a long way when talking to your landlord.

About Debbie Myers

Deborah (Debbie) Myers, Managing Director at Newmark Associates, Inc., joined the firm in 1999. Well able to critically identify market opportunities, and creatively structure the economics of business transactions, Debbie brings finesse in strategic planning, marketing, and negotiation skills to her role as Broker-Associate and Managing Director at Newmark Associates. Demonstrating a talent for merging varied business interests towards the desired goal, she offers Buyer/Seller Agency, Tenant/Landlord representation, valuation and consulting services for land assemblage, office, retail and industrial sales and leasing transactions primarily in the Northern New Jersey market, especially in Essex, Morris and Union counties.

What You Will Learn:

  • How to have an effective conversation with your landlord
  • How the CARES Act is influencing the rent factor
  • The importance of teaming up with professionals to guide you
  • The importance of revisiting the terms of your lease with a real estate attorney


Building Materials Industry | Navigating the CARES Act with Stephen Katz

In the latest episode of GWP’s Constructing Brands podcast, we discuss how to approach the CARES Act with Stephen Katz. Stephen is a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. In this episode, Stephen is sharing his expertise and support for businesses trying to navigate through the CARES act with very timely advice and information. Stephen will discuss the importance of understanding the CARES Act, teaming up your accountant, submitting your application, loan forgiveness, and staying up to date with the constantly changing policies.

What Do I Need To Know?

As a business leader responsible for making smart decisions, you have many questions: Do I qualify for loan forgiveness? What do I need to be cautious of with The CARES Act? Stephen guides us through the questions to ask to feel confident that your business is getting the assistance it needs. The CARES Act is a loan administered through the SBA, designed to help you keep your employees working. There are certain aspects of the Act that you must be aware of in order to avoid pitfalls. Stephen walks us through the ins and outs of the policy and what a business owner needs to be aware of to protect themselves, their employees, and their business.

What Resources Do I Have?

As a business leader, this may be the first time you are going through a scenario like this, and we hope it is the last. It is difficult to know where to turn for answers and who can help you navigate the application process and policies. Stephen shares his team approach to success and how important it is for both legal and financial experts to join together.

It Is Important To Apply Now

Determining the right time to apply for assistance through The CARES Act is critical. You may need to consider layoffs, reducing staff, and other measures to keep your business running. Should you wait until then to apply? Stephen answers this question that many manufacturers are asking. It is crucial that you apply for your loan as soon as possible. Stephen sheds more light on the importance of applying, when to apply, and why it is in your best interest to do so now.

About Stephen Katz

Stephen Katz graduated from Fordham University School of Law in 1992 and began his career as an Associate with Kramer Levin Naftalis & Frankel. Stephen then transitioned to his current role as Partner and Chair of the Corporate Law practice at Peckar & Abramson. Stephen has over 25 collective years of experience practicing as a corporate transactional attorney with extensive experience in all areas of corporate law, including mergers and acquisitions, securities, corporate formation, and transaction matters.

What You Will Learn:

  • Defining The CARES Act and how it can help your company.
  • What resources do you have for help and council?
  • What do you need to be cautious of with the Act?
  • What you need to know about loan forgiveness eligibility.
  • The importance of applying as soon as possible.


  • SBA Guide to the CARES Act: SBA Guide to the CARES:
  • U.S. Department of Treasury
  • LinkedIn:

Building Materials Industry | The Importance of Product Development with Jae Pyon

In the latest episode of GWP’s Constructing Brands podcast, we explore how the importance of exceptional product development and a “Focus Strategy” can grow your company. Jae is the President and Co-founder of Durato. Durato has developed superior flooring material that has been gaining popularity with contractors, architects, and developers nationwide. Jae walks us down his path to success, sharing industry insights, tips for identifying your target market, and how to position your product to meet your industry’s needs.

Make product development your priority

Jae’s years of experience have shown him key business insights: developers and contractors are looking for quality, sustainability, and low costs. Jae walks us through creating a “Focus Strategy” that delivers quality materials directly to your target, cutting out the middleman, and mitigating your costs. In this episode, Jae makes it clear that identifying your niche and executing your “Focus Strategy” is crucial to your success in the building materials industry.

Positioning your product for your target

When you make product development your priority, you are free to focus on positioning your product perfectly for your target. In this scenario, Jae’s target is to sell directly to developers and architects. With this in mind, he focused on designing his product to meet a need in their industry. His target audience looks for low cost, sustainability, and quality. Durato offers products that do just that. Oftentimes new construction is more exposed to the elements; UV exposure from uncovered windows, uncontrolled climates due to uninstalled HVAC units, and above-average wear and tear from high traffic areas. In almost all new construction, flooring is the last piece to be installed, with Durato’s product this can now be a thing of the past. Durato offers a product that can stand up to all of the harsh conditions of new construction, allowing flooring to be installed at any point in the process, and at a low price point due to selling directly to contractors and developers. When you focus on product development to specifically answer the pain points in the industry, growth, and success will follow.

About Jae Pyon

Jae graduated from Hofstra University with a degree in Biology. Jae then began a nine-year career with the United States Army. Jae transitioned into corporate leadership roles at AstraZeneca, Target, and Amazon. It was finally in 2014 that Jae came into his current role as the President and Co-founder of Durato International, focusing on developing flooring designed for the heavy commercial new construction segment. During this time, Jae developed both V-EVO and NüWüd brands with Durato.

What You Will Learn:

  • How to make product development a priority
  • How to mitigate costs in development
  • How to narrow focus your product for success


  • LinkedIn: