Health

Marketing

Commercials

Print Ads

Marketing, Commercials, & Print Ads

GWP Health specializes in producing television commercials. We partner with you to develop and implement data-driven, creative solutions to drive revenue and share. We have extensive award-winning experience with a special focus on marketing hospitals and health systems. Every employee at GWP is HIPAA compliant certified.

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Focus on Growth

We have all the Right Tools

Our Difference

Our Process

Our Services & Capabilities

Our past is to be learned from for our present to be understood, and our future is always evolving. To be able to plan for the future, one must clearly live in the present and appreciate the past and its lessons. Eric Lanel President, GWP Inc

About GWP HEALTH Advertising

GWP Health specializes in producing television commercials. We partner with you to develop and implement data-driven, creative solutions to drive revenue and share. We have extensive award-winning experience with a special focus on marketing hospitals and health systems. Every employee at GWP is HIPAA compliant certified.

Winner of the TELLY AWARD

  • Campaign: Regional TV
  • Title: Moments that Matter
  • Client: Atlantic Health System
  • Year: 2018

Strategy

01

GWP is a cost-effective, time-efficient marketing engine. Carefully researched and articulated strategy always precedes and accompanies our production of creative assets. We take great pride in delivering value twice: in your immediate ROI, and in the long-term enhancement of your profile and reputation. We know that you have an important story to tell your community, and our mission as your partner is to help you tell it well.

Strategy
People

People

02

GWP is a team of experienced TV commercial specialists. Our full staff of writers, editors, directors and artists are all HIPAA compliant. As seasoned health industry strategists, we are sensitive to the unique needs of your industry and your brand. We bring expertise to your strategy, creative and campaign work while remaining accessible and accountable to you at all stages of your project.

In-House Production

03

GWP Health has been built purposefully, to offer hospitals and health systems efficient and effective marketing assistance. Our strategists help to craft your unique message to your unique audience. With our creative teams and production facilities under one roof, we deliver a cohesive, intelligent campaign. Utilizing television to connect your target with persuasive, inspiring, visually compelling narrative - always aligned with your brand strategy. In-house also means that GWP Health is nimble and responsive to quickly make adjustments and optimize opportunities, as your audience engages with your message.

In-House Production

Start to Finish CAPABILITIES

Branding & Strategy Creative Digital Marketing Web Production Public Relations

Branding & Strategy

  • Brand Identity
  • Vision/Mission/Values
  • Brand Positioning & Voice
  • Brand Guidelines
  • Campaign Direction
Our strategists learn about your business: what is your vision? What are your values? What is your mission? We dig into your competition and understand your target audience – or audiences. Once we’ve focused your goals, we begin to map paths to success – the right paths to reinforce and grow your brand.

Creative

  • Content Development
  • 3D Animation & Rendering
  • Graphic Design
  • Motion Graphics
  • Print Advertising
  • Package Design
  • Trade Show Booths
Ideating. Woolgathering. Brainstorming. Taking crazy good ideas and figuring out how to shape them into a coherent, compelling message. Call it whatever you want, we are experts at crafting the materials that will speak in your brand’s specific voice.

Digital Marketing

  • SEM/SEO
  • Email Marketing
  • Machine-Learning Paid Media Campaigns
  • Social Platform Marketing
  • Reputation Management
Attracting customers to your business through various digital platforms such as website, social media, email marketing, Google advertisements, mobile messaging and television is the premise of digital marketing at GWP, Inc. Optimizing your website for organic search is the first step. We then strategically position your brand in the marketplace, putting it in front of the right audience and through the best channels for your brand voice to be heard.

Web

  • Development
  • Hosting
  • Monitoring
  • Maintenance
We don’t make cookie cutter websites. Our approach begins with assessing your strategic goals and the needs of your target. We then custom build a site that will highlight your brand and maximize user experience and engagement. We also create user-friendly backends that allow clients to easily update and maintain their new site or if preferred, continue to partner with clients for ongoing site maintenance and upkeep.

Production

  • Broadcast Video
  • Corporate Video
  • Digital Media
  • Photography
  • Radio
  • Media Buying
With Portland Place Productions to realize your brand vision and provide ongoing assets to keep you top of mind in the industry, GWP leaves the pack behind. We have expert crew, state-of-the-art equipment and full post-production facilities to create content that delivers your message to the market. We integrate your campaign at every stage, under one roof, leading to consistent communication and exceptional project speed.

Public Relations

  • Communication
  • Internet
  • Journals
  • Events
  • Radio/TV
  • Social Media
Our partner PR agency will help you with public relations needs including, but not limited to, developing targeted media pitches, customizing content for the internet, helping to gain exposure in relevant industry publications, procuring relationships with charitable organizations and relevant sponsorships and devoting the time needed to find the right channels to get your brand into the public eye.

Testimonials

“GWP, Inc. helped elevate our health care message out of the hospital-by-hospital approach to establish us as a modern brand. They designed data-driven medical marketing that still felt personal.”

Hospital Group CMO

“We needed help announcing our new program, and GWP, Inc. provided just that. They helped us with the materials we needed to get people on board and access to the right channels to reach them. They took the time to understand our healthcare system, they executed the campaign in an extremely successful way.”

CEO of a healthcare system for one of the biggest unions in New York City

“We used GWP, Inc. to help with our healthcare marketing because they had that community feel that we were looking for. They incorporated our vision and message into every part of the creative process for our TV commercials. Their team helped our hospital reach a much larger community than we could’ve on our own.”

Hospital Group marketing team member

Health Brand Partners