Constructing Brands

The building materials industry impacts our world in ways that many people will never realize. But it is an extremely difficult niche for manufacturers to thrive in, even when the market is flourishing. If you are responsible for the success of a building materials company, the Constructing Brands podcast is designed specifically for you. We aim to help you identify and solve the challenges that developers, contractors, architects, designers, and facilities managers are facing with their building materials providers. By understanding exactly how your audience thinks, feels, and operates, you can create the most impactful message with the highest level of visibility. As a result, your building materials company becomes more successful and profitable than ever before.

Episode 31: Do you know your business blind spot?

What You Will Learn: How to become self-aware to be a stronger leader. In the latest episode of GWP’s Constructing Brands podcast, Eric guides us through the importance of being self-aware as we lead our building materials businesses so we can become stronger leaders. About Eric Lanel Eric Lanel began his professional career in research […]

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Episode 28: Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.

What You Will Learn: How to connect with the right people to reach your expansion goals faster In the latest episode of GWP’s Constructing Brands podcast, we speak with Jeffrey Greif, Executive Vice President at First American Title Insurance Company. If you are looking for real estate opportunities to expand your business, you don’t have […]

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Episode 27: How important is your end-user in your marketing mix?

What You Will Learn: Key questions to ask yourself for developing your ideal target audience. In the latest episode of GWP’s Constructing Brands podcast, we reflect on conversations with previous guests sharing insights and answering an important question for manufacturers: Who is your real target and what are you doing to get in front of […]

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Episode 24: Questions businesses need to ask NOW to save money on insurance.

What You Will Learn: What programs insurance providers have in place to help businesses What questions to ask your provider In the latest episode of GWP’s Constructing Brands podcast, we speak with Stan Hladik, President, and CEO of The Secret Insurance Agency in Totowa, New Jersey. In the wake of COVID-19, businesses have suffered significantly. […]

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Episode 23: Do you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level.

What You Will Learn: The difference between a product focus approach to business and a product strategy approach to business The critical role an effective strategy plays in driving a product successfully How to develop a “Product Strategy Template” to get you started In the latest episode of GWP’s Constructing Brands podcast, we take a […]

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Episode 21: Are you speaking your target’s language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry.

What You Will Learn: How to get inside a contractor’s mind and speak more effectively to your target. How to build a content strategy and the “Three E’s” that will help you succeed. How to communicate effectively with your target and increase profits. In the latest episode of GWP’s Constructing Brands podcast, we speak with […]

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Episode 20: Technology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist’s point of view.

What You Will Learn: How is technology changing the building industry? What skills and areas of study should you be focussing on to set yourself apart in the building world? Valuable industry insights from a venture capitalist’s perspective. In the latest episode of GWP’s Constructing Brands podcast, we speak with Jesse Devitte. Jesse is the […]

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Episode 15: Revisiting Your Lease Terms During COVID-19 with Debbie Myers

In the latest episode of GWP’s Constructing Brands podcast, Debbie Myers shares her expertise in real estate to help business owners and business leaders through this challenging time. Businesses that rent space for their company, such as office buildings, warehouses, and showrooms, are struggling and so are landlords. Debbie explains the most effective way to […]

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Episode 14: Navigating the CARES Act with Stephen Katz

In the latest episode of GWP’s Constructing Brands podcast, we discuss how to approach the CARES Act with Stephen Katz. Stephen is a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. In this episode, Stephen is sharing his expertise and support […]

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Episode 13: The Importance of Product Development with Jae Pyon

In the latest episode of GWP’s Constructing Brands podcast, we explore how the importance of exceptional product development and a “Focus Strategy” can grow your company. Jae is the President and Co-founder of Durato. Durato has developed superior flooring material that has been gaining popularity with contractors, architects, and developers nationwide. Jae walks us down […]

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Episode 11: Building Materials Companies | Opportunities Through Interesting Times

Eric Lanel explains how even despite an unprecedented pandemic, building materials companies have more opportunities available than ever before. Cutting edge technology allows companies to work remotely from all around the world. Now more than ever we can recognize the value in investing in up-to-date communications technology. He also discusses the crucial significance of having […]

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Episode 9: New Trends in Secondary Homes, with Kurt Clason

Building Materials Industry | Evolving with Building Industry Trends Kurt Clason is the president of K.A. Clason Fine Woodworking, but he has served in many capacities throughout his career. Kurt has been the president of the Maine Homebuilders Association, president of the Lake Region Builders and Remodelers Association, and he spent twenty-four years in the […]

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Episode 7: Building a Market Presence, with Ralph Bruno [Pt. I]

Building Materials Industry | Dynamic Trends in the Building Materials Industry After nearly three decades in the building materials industry, Ralph Bruno is still doing everything he can to push the envelope. From serving as the national sales manager for Trex to launching AZEK Building Products, Ralph has gleaned valuable insights from every corner of […]

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Episode 6: The HGTV Effect, with Eric Lanel

Building Materials Companies | Trust the Experts The HGTV effect is when someone watches enough television to believe they are qualified to G.C. and renovate a building. It is a frequent challenge for building materials companies because, at the end of the day, the average viewer doesn’t have the technical knowledge to execute a job […]

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Episode 5: Leverage the Changing Trends in Housing, with Bill Asdal

Building Materials Companies | Durability and Operating Efficiency in Housing Bill Asdal started his journey in the construction industry back in 1973 and built his business around strong fundamental principles that promote zero defects, employee fulfillment, continuous lead generation, and customer satisfaction. He honed his craft through years of high-quality builds and remodels. But recently, […]

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Episode 3: Building Materials Trends in Architecture, with Joe Bruno

Building Materials Industry | Building Materials and Structural Design Joe Bruno is an architect who specializes in residential and commercial. He has done a significant amount of projects for municipalities and school districts, and he involves himself in every facet of the process from conception through completion. Since Joe has a handle on engineering and […]

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Episode 2: A Modern Contractor’s Perspective on the Building Materials Industry, with Alan Archuleta

Building Materials Companies | Innovation vs. Application: The Challenges Associated with New Building Products Alan Archuleta started Archuleta Builders back in 2008, and as he approaches twelve years in business, his passion for construction has not waned in the slightest. Before starting his own business, he dabbled in residential, commercial, and even building materials. But […]

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Episode 1: Welcome to Constructing Brands, with Eric Lanel

The Constructing Brands Podcast From CBS television to the Walt Disney Company to Doubleclick, Eric Lanel has been involved with driving winning strategies. As the owner of GWP, he has focused his attention on helping people in the building products and services space create a winning strategy and seamless execution platform. What You Will Learn: […]

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