What You Will Learn: How to become self-aware to be a stronger leader. In the latest episode of GWP’s Constructing Brands podcast, Eric guides us through the importance of being self-aware as we lead our building materials businesses so we can become stronger leaders. About Eric Lanel Eric Lanel began his professional career in research […]Read More →
The building materials industry impacts our world in ways that many people will never realize. But it is an extremely difficult niche for manufacturers to thrive in, even when the market is flourishing. If you are responsible for the success of a building materials company, the Constructing Brands podcast is designed specifically for you. We aim to help you identify and solve the challenges that developers, contractors, architects, designers, and facilities managers are facing with their building materials providers. By understanding exactly how your audience thinks, feels, and operates, you can create the most impactful message with the highest level of visibility. As a result, your building materials company becomes more successful and profitable than ever before.
What You Will Learn: What makes a decision maker consider your product. In the latest episode of Constructing Brands podcast, Eric Lanel speaks with Kyle Bushoven, Marketing Manager of Wayne Tile, New Jersey’s premier tile supplier and retailer. Kyle began his career in sales at Wayne Tile and currently heads up the marketing department. As […]Read More →
What You Will Learn: What a seasoned expert looks for in a building product and manufacturer In the latest episode of GWP’s Constructing Brands podcast, we speak with Matt Risinger, host of The Build Show and Founder of Risinger Build. Matt offers us insights in how he’s selected certain building materials and the process by […]Read More →
Episode 28: Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.
What You Will Learn: How to connect with the right people to reach your expansion goals faster In the latest episode of GWP’s Constructing Brands podcast, we speak with Jeffrey Greif, Executive Vice President at First American Title Insurance Company. If you are looking for real estate opportunities to expand your business, you don’t have […]Read More →
What You Will Learn: Key questions to ask yourself for developing your ideal target audience. In the latest episode of GWP’s Constructing Brands podcast, we reflect on conversations with previous guests sharing insights and answering an important question for manufacturers: Who is your real target and what are you doing to get in front of […]Read More →
What You Will Learn: How to pivot your message in changing times to speak directly to the consumer How to position your product in front of an architect The importance of product availability, lead times, and pricing Why it is important to invest in a user-friendly, well-designed website In the latest episode of GWP’s Constructing […]Read More →
Episode 25: Go beyond product development. What manufacturers need to know when marketing to their end - end consumer.
What You Will Learn: What challenges manufacturers face when distributing their product How to market to your end consumer The importance of great customer service In the latest episode of GWP’s Constructing Brands podcast, we speak with Craig Friedman, CEO of XO Appliance. In this episode, we discuss some of the distribution challenges manufacturers face, […]Read More →
What You Will Learn: What programs insurance providers have in place to help businesses What questions to ask your provider In the latest episode of GWP’s Constructing Brands podcast, we speak with Stan Hladik, President, and CEO of The Secret Insurance Agency in Totowa, New Jersey. In the wake of COVID-19, businesses have suffered significantly. […]Read More →
Episode 23: Do you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level.
What You Will Learn: The difference between a product focus approach to business and a product strategy approach to business The critical role an effective strategy plays in driving a product successfully How to develop a “Product Strategy Template” to get you started In the latest episode of GWP’s Constructing Brands podcast, we take a […]Read More →
Episode 22: Stay informed about changes to the PPP loan. Listen for what every business owner needs to know now.
What You Will Learn: Current status of the PPP Loan program Upcoming changes to the loan agreement What businesses filing for the first time need to know What businesses who have already been granted a loan need to know In the latest episode of GWP’s Constructing Brands podcast, we speak with Stephen Katz, a Partner […]Read More →
Episode 21: Are you speaking your target’s language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry.
What You Will Learn: How to get inside a contractor’s mind and speak more effectively to your target. How to build a content strategy and the “Three E’s” that will help you succeed. How to communicate effectively with your target and increase profits. In the latest episode of GWP’s Constructing Brands podcast, we speak with […]Read More →
Episode 20: Technology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist’s point of view.
What You Will Learn: How is technology changing the building industry? What skills and areas of study should you be focussing on to set yourself apart in the building world? Valuable industry insights from a venture capitalist’s perspective. In the latest episode of GWP’s Constructing Brands podcast, we speak with Jesse Devitte. Jesse is the […]Read More →
What You Will Learn: The importance of listening to your audience and identifying needs in the industry How to develop and market smart and innovative solutions How success can be found in the needs of your target audience In the latest episode of GWP’s Constructing Brands podcast, we speak with Paul Titcomb, president of Steel […]Read More →
Episode 18: Get your brand noticed by Architects and Developers. Tips from President of commARCH Magazine.
In the latest episode of GWP’s Constructing Brands podcast, we speak with Dean Horowitz, President of commARCH Magazine. When marketing your brand, it is important to think about your target. Should you position your product to the architect or the developer? In this episode, Dean explains that both are equally as important when considering who […]Read More →
Episode 17: Innovation and Ingenuity in the Building Materials Industry with the Managing Director at Carbontec
In the latest episode of GWP’s Constructing Brands podcast, we focus on a company that is looking toward the future of the building materials industry by utilizing technology, reducing our carbon footprint, and bringing innovative solutions to the market. In this episode, we speak with Stanley Fleyshman, Managing Director at Carbontec. Carbontec is making its […]Read More →
Episode 16: Blue Foundry Bank CEO, James Nesci provides insights about the Paycheck Protection Program Phase 2
In the latest episode of GWP’s Constructing Brands podcast, James Nesci shares critical steps business owners must take to be prepared for the next phase of the Paycheck Protection Program (PPP) loans. James outlines the importance of working with a bank that is the right size for your business, creating a relationship with your bank […]Read More →
In the latest episode of GWP’s Constructing Brands podcast, Debbie Myers shares her expertise in real estate to help business owners and business leaders through this challenging time. Businesses that rent space for their company, such as office buildings, warehouses, and showrooms, are struggling and so are landlords. Debbie explains the most effective way to […]Read More →
In the latest episode of GWP’s Constructing Brands podcast, we discuss how to approach the CARES Act with Stephen Katz. Stephen is a Partner and Chair of the Corporate Law practice at Peckar & Abramson, P.C. with over 25 years of experience in Corporate Law. In this episode, Stephen is sharing his expertise and support […]Read More →
In the latest episode of GWP’s Constructing Brands podcast, we explore how the importance of exceptional product development and a “Focus Strategy” can grow your company. Jae is the President and Co-founder of Durato. Durato has developed superior flooring material that has been gaining popularity with contractors, architects, and developers nationwide. Jae walks us down […]Read More →
While we typically interview business leaders who operate exclusively in the building materials industry, the latest episode of GWP’s Constructing Brands podcast deviates slightly from the norm. Don Wharton joins us to share his experience with selling companies. He provides a president’s perspective on the entire process and lays out invaluable insights for members of […]Read More →
Eric Lanel explains how even despite an unprecedented pandemic, building materials companies have more opportunities available than ever before. Cutting edge technology allows companies to work remotely from all around the world. Now more than ever we can recognize the value in investing in up-to-date communications technology. He also discusses the crucial significance of having […]Read More →
As president of the NFSA and a former fire marshall in South Carolina, Shane Ray has dedicated his life to fire safety. Prior to coming into his role at the National Fire Sprinkler Association, Shane served as a firefighter for most of his career. He familiarized himself with a handful of different fire protection device […]Read More →
Building Materials Industry | Evolving with Building Industry Trends Kurt Clason is the president of K.A. Clason Fine Woodworking, but he has served in many capacities throughout his career. Kurt has been the president of the Maine Homebuilders Association, president of the Lake Region Builders and Remodelers Association, and he spent twenty-four years in the […]Read More →
Building Materials Industry | The Launch of Beach House Shake If you didn’t get a chance to check out Pt. I of this two-part series, listen to the episode here. Ralph Bruno is the CEO of Derby Building Products, where he has helped grow the market with brands that have completely changed the face of […]Read More →
Building Materials Industry | Dynamic Trends in the Building Materials Industry After nearly three decades in the building materials industry, Ralph Bruno is still doing everything he can to push the envelope. From serving as the national sales manager for Trex to launching AZEK Building Products, Ralph has gleaned valuable insights from every corner of […]Read More →
Building Materials Companies | Trust the Experts The HGTV effect is when someone watches enough television to believe they are qualified to G.C. and renovate a building. It is a frequent challenge for building materials companies because, at the end of the day, the average viewer doesn’t have the technical knowledge to execute a job […]Read More →
Building Materials Companies | Durability and Operating Efficiency in Housing Bill Asdal started his journey in the construction industry back in 1973 and built his business around strong fundamental principles that promote zero defects, employee fulfillment, continuous lead generation, and customer satisfaction. He honed his craft through years of high-quality builds and remodels. But recently, […]Read More →
Building Materials Industry | How to Win Work With AEC Firms Matthew B. Jarmel, AIA, MBA (Matt) is the managing principal of Jarmel Kizel Architects and Engineers, a leading provider of architecture, engineering, and interior design services based in Livingston, NJ. Jarmel Kizel provides a single point of accountability, to advise its clients throughout the […]Read More →
Building Materials Industry | Building Materials and Structural Design Joe Bruno is an architect who specializes in residential and commercial. He has done a significant amount of projects for municipalities and school districts, and he involves himself in every facet of the process from conception through completion. Since Joe has a handle on engineering and […]Read More →
Episode 2: A Modern Contractor’s Perspective on the Building Materials Industry, with Alan Archuleta
Building Materials Companies | Innovation vs. Application: The Challenges Associated with New Building Products Alan Archuleta started Archuleta Builders back in 2008, and as he approaches twelve years in business, his passion for construction has not waned in the slightest. Before starting his own business, he dabbled in residential, commercial, and even building materials. But […]Read More →
The Constructing Brands Podcast From CBS television to the Walt Disney Company to Doubleclick, Eric Lanel has been involved with driving winning strategies. As the owner of GWP, he has focused his attention on helping people in the building products and services space create a winning strategy and seamless execution platform. What You Will Learn: […]Read More →